APSRTC is a bus ticket booking app service provided by
the State government of Andhra Pradesh.
The objective is to facilitate people to reserve seats by
booking tickets in advance through the app so that they
can have a hustle-free journey experience while traveling
through public transportation.
To provide a hustle-free journey experience for people who travel by public transportation.
UX/UI Designer
User Research, Personae, Empathy maps, Journey map, Wireframes, High-fidelity designs
The problem
India's public transport systems are among the most heavily used in the world in comparison to other modes. India has a network of National Highways connecting all the major cities and state capitals, 80% passenger traffic is carried by the roads.
Buses are an important means of public transport in India. Most state governments provide bus services through a state road transport corporation.
Each state has their own websites/ applications to provide service through online which include online booking ticket & other related services.
But the user experience of these websites/ applications are not at par, not mobile friendly the rise startup's providing similar service clearly illustrates this fact. This project is an attempt to identify issues of existing applications and to come up with an effective solution.
Based on competitive analysis and research following are implemented in designs to improve experience and bus bookings from the app, these are not available in existing app.
1. Recent search history
2. Popular recommendations
3. Notifications
Providing these in home page just below the search there is high chance people to pay attention.
Go to place to find all the bookings, also to view ticket, cancel or reschedule journey. updates are provided based relevance, planned journeys will come first followed by past journeys.
Filter feature enables to find quickly for what they are looking for.
By using GPS system installed in buses and Google maps live updates are provided, this will help people to track their journey and identify any delays and also for security reasons.
Personal profile will provide all the flexible options, people can change their details, add money to their wallets, saved cards, passwords, rewards.
Existing app lacks this flexibility.
Major design decision is change in primary navigation. Existing app uses "Hub & spoke model" which is not effective to navigate main pages.
In new designs it is change to navigation bar provided at bottom of the app so that people can navigate with minimum steps, all with their finger tips.
Placement of navigation item using serial position effect.
Lack of details like reviews, ratings, availability of amenities will provide no cues to people to choose from list, By providing these in card details, now it is easy to pick or choose a bus according their needs.
Segmented or tabbed view method is used instead of drop down menu.
This will reduce no of clicks and people can see changes visually.
Seat layout is changed to according to mental model of people.
Existing app uses horizontal layout, this will create confusion, delay in picking a seat.
Vertical layout will help people to understand seating arrangement easily which in turn helps them to pick a seat confidently.
Review and rating system will help people to a choose a bus when they are uncertain to book a ticket to travel in a particular bus.
By showing people faces and comments it will improve trust in the service and boost transparency
Existing app have very few discounts and it is hard to find because of information architecture, this is addressed by providing offers just below fare break up, people can apply offers which is applicable to them.
In the new design, people can see all the pickup and drop points at a glance and decide, eliminating drop-down menus from the existing app.
To cancel a ticket one need to remember details, since our working memory is limited it can be stressful. This is addressed in my bookings where one can cancel ticket with out any requirement of details.
People can also reschedule their journey in an emergency situations.
To view complete case study click here
Built with
Web Design Program